Pink Shirt Day Rally 2017 – Making Nice

On February 22, 2017 the CKNW Orphans’ Fund are encouraging all British Columbians to wear pink and support the much needed anti-bullying programs in the province. Those interested in participating can purchase an official pink shirt available now in all London Drugs stores and online at

Since 2008, over $1.5 million has been raised for the cause through the sale of pink shirts and granted to non-profit organizations including Boys & Girls Clubs, Red Cross RespectED Violence Prevention Program and Kids Help Phone. These programs teach children empathy, kindness and the importance of building healthy relationships – both with themselves and their peers.

The t-shirt design was created pro-bono by award-winning advertising agency Spring Advertising and was designed to flip the concept of bullying into a clear statement on kindness. The cartoon illustration is an unexpectedly kind interaction between a cat and a mouse. This image when communicated with the line “Make Nice,” acts as a friendly reminder that no matter what our differences, kindness is always a choice worth making. Kindness is universal — a trait the CKNW Orphans’ Fund encourages everyone to openly express every day.

2017 marks the fifth year that Coast Capital Savings has supported Pink Shirt Day as presenting sponsor.

“Coast Capital’s community promise is to help build a richer future for youth in our communities, and one area of particular focus for us is building a sense of belonging,” explains Wendy Lachance, Coast Capital Savings Director of Community Leadership. “While Pink Shirt Day is just one day a year, the organizations that benefit from the donations raised combat bullying and help build that sense of belonging every day. That is where the real difference is made. That is where the hard work is being done to put an end to bullying. We are deeply invested in this cause and are thrilled to be involved in Pink Shirt Day again this year.”

 Joining CKNW Orphans’ Fund’s Pink Shirt Day activities in BC this year is Shaw Communications who is partnering with Coast Capital Savings to raise even more awareness and funds for Pink Shirt Day through #PinkShirtPromise, a platform for British Columbians to speak up against bullying.  Through this campaign, Shaw and Coast Capital Savings will donate $1 each for every social media post using #PinkShirtPromise from now to February 22nd.

Where: London Drugs Plaza, Georgia & Granville (710 Granville Street, Vancouver BC)\

When: Wednesday, February 22nd, 2017 | 7:30 AM to 9:00 AM

What: From 7:30 AM to 9:00 AM hundreds of volunteers dressed in pink will take to the streets of downtown Vancouver, promoting Pink Shirt Day by waving flags, selling buttons for donation and raising awareness for this province-wide anti-bullying day.

Pink Shirt Day