Where Your Support Goes
Since 2008, CKNW Kids' Fund Pink Shirt Day has distributed $3,375,000 in net proceeds to youth anti-bullying programs across British Columbia and Western Canada. From Pink Shirt Day 2026, we netted $110,000 and granted it to these 9 organizations that help kids build confidence, empathy and kindness.
Big Brothers of Greater Vancouver
Since 1978, Big Brothers of Greater Vancouver has matched kids and youth ages 7 to 17 with caring volunteer mentors. Through free programs like one-to-one community mentoring, in-school mentoring, teen mentoring, and Mentoring with Math, kids get a consistent adult in their corner who shows up for them week after week. That kind of steady support helps kids feel less alone, build confidence, and believe in their own potential.
Big Sisters of BC Lower Mainland
For over 65 years, Big Sisters has connected girls and gender-diverse youth ages 7 to 17 with volunteer mentors, at no cost to families. Many of the young people they serve face challenges like bullying, isolation, social anxiety, and low self-esteem. Through one-to-one mentoring, Study Buddy tutoring, and group programs like Go Girls! and My Voice, My Power!, mentors help youth find their voice, build healthy relationships, and grow into confident young people. When a young person knows someone believes in them, they're better able to stand up for themselves and others.
Boys and Girls Clubs South Coast BC
Since 1938, BGC South Coast BC has given kids and teens a safe place to belong when they aren't at home or at school. Its 10 neighbourhood Clubs offer after-school programs, day camps, and teen nights, along with counselling and family support, and families pay what they can so no kid misses out. At Club, kids make friends from all backgrounds, try new things, and connect with staff who act as mentors. A place where kids feel accepted for who they are is one of the best ways to build the self-esteem and empathy that stop bullying before it starts.
Crisis Intervention & Suicide Prevention Centre of BC
Since 1969, the Crisis Centre of BC has offered free, confidential support to people in distress through its 24/7 phone and text lines. For young people, it delivers interactive programs in schools and community settings that build resilience, coping skills, and the confidence to support a friend who's struggling. Bullying can take a serious toll on a young person's mental health, and knowing where to turn and how to help a peer can make all the difference.
Kids Help Phone Foundation
Kids Help Phone is Canada's only 24/7 e-mental health service for young people. Kids and teens can call to talk with a professional counsellor, text a trained volunteer crisis responder, or connect with peers online, free, confidential, and in multiple languages. No issue is too big or too small. For a young person dealing with bullying who doesn't know who to talk to, Kids Help Phone means there's always someone ready to listen.
Leave Out Violence BC Society (LOVE)
For over 20 years, LOVE BC has worked to prevent the cycle of violence by supporting underserved youth across the Lower Mainland. Through weekly arts-based programs and workshops on topics like anti-bullying, healthy relationships, and inclusion, youth explore their experiences, build emotional and social skills, and develop as leaders. Youth who have experienced bullying, discrimination, or violence gain the tools to address it in their own lives and become voices for change in their communities.
PLEA (Children of the Street)
For 30 years, PLEA's Children of the Street program has worked to keep children and youth safe from sexual exploitation and human trafficking. It delivers workshops in schools and communities across BC that give kids practical tools to protect themselves and their peers, including from online threats like grooming, and helps parents and educators recognize the warning signs. As more of kids' lives happen online, this education helps them stay safe and know when and how to ask for help.
PLEA (KidStart Mentoring Program)
For 40 years, KidStart has paired children and youth facing challenges at home, at school, or in the community with caring volunteer mentors. Mentors spend a few hours a week with a young person, giving them a 'go to' person when life gets hard, along with fun experiences and a sense of belonging. With that support, kids build confidence, discover their strengths, and connect with their community, helping them grow up feeling valued and supported.
Stigma-Free Mental Health Society
Since 2010, the Stigma-Free Mental Health Society has brought no-cost mental health education into schools across Canada. Its Stigma-Free School Program includes classroom presentations from people with lived experience, a Student Mental Health Toolkit for educators, and student-led Stigma-Free Clubs. Stigma can stop young people from reaching out for help. By helping students talk openly about mental health and support one another, the program builds the kind of understanding and acceptance that makes schools kinder for everyone.