Pink Shirt Day is February 22, 2023, and our focus this year is working together and treating others with dignity and respect. The past few years have shown the importance of helping one another and advocating for those who need it. Help us “lift each other up” and support programs that encourage healthy self-esteem and teach empathy, compassion and kindness.

CKNW Kids’ Fund’s Pink Shirt Day is incredibly grateful for the continued support of everyone at TransLink Enterprise.
With your help, we are able to help fund vital anti-bullying initiatives like Boys & Girls Clubs, Kids Help Phone, and more.

With your help, we’ve raised over $2.55 million for anti-bullying initiatives in BC that directly help youth in need. But the need for program funding isn’t over. Let’s stand together against bullying! Click the Donate button below to have your donation count towards TransLink Enterprise’s contribution to Pink Shirt Day.

Purchase your official Pink Shirt Day merchandise and support anti-bullying initiatives in BC! Choose from t-shirts, masks, buttons, bracelets, and toques. Help us “lift each other up” and support programs that encourage healthy self esteem and teach empathy, compassion and kindness.

With one in five children affected by bullying, chances are that a family you know is being affected. Read through or share these resources. And remember, kindness, compassion, and simply listening, can go a long way.

Help us spread the word

Share your support and invite your friends and family to follow your example! Use any of these images to post on social media with the reason why you believe it’s important to take a stand against bullying and support Pink Shirt Day. Or, choose from our messages below!

Message 1: #PinkShirtDay is February 22! What started as a simple act of kindness has now grown into a worldwide movement against bullying. Join me in raising awareness and pledging to make the world a kinder place, especially to those most vulnerable in our community. Let’s #LiftEachOtherUp this February and all year long!

Message 2: Did you know #PinkShirtDay is not just a day to raise awareness of the impacts of bullying, but also an initiative that raises funds for vital anti-bullying programs that help thousands of kids? Join me in supporting this important cause on February 22! Learn more and donate at www.pinkshirtday.ca.

Message 3: I’m proud to be supporting #PinkShirtDay this February 22 along with my colleagues at @TransLink! Through donations and proceeds from @pinkshirtday apparel, Pink Shirt Day is able to fund vital programs like Kids Help Phone, Crisis Centre BC, Boys and Girls Clubs, and more. Join me and donate at www.pinkshirtday.ca.