CKNW AM980 Radio Station are proud to continue their support for Pink Shirt Day. Five years ago, the station was inspired by the story of David Shepherd and Travis Price, two grade 12 students from Nova Scotia.

David Shepherd, Travis Price and their teenage friends organized a high-school protest to wear pink in sympathy with a Grade 9 boy who was being bullied…[They] took a stand against bullying when they protested against the harassment of a new Grade 9 student by distributing pink T-shirts to all the boys in their school. To read more, click here.

Pink Shirt Day has grown organically over the last few years and in 2012 we continue the important message that “Bullying Stops Here”. On February 29^th, thousands of British Columbian’s will show their support and wear pink shirts to work, school, at home – everywhere.

For those who purchase the Official Pink Shirt Day TShirt from London Drugs or online through PinkShirtDay.ca; thank you for contributing to the cause!

Net proceeds benefit two outstanding and historic charities here in British Columbia.

Boys & Girls Clubs of South Coast BC: BGC programs foster self-esteem, social engagement, academic success, inclusion, acceptance, respect for self and others, and connection to community – all of which are key elements of bullying prevention. In addition, they include anti-bullying education as a specific component in all leadership programs, preteen groups, and one-to-one mentoring programs. Each of the 1,000 kids who come to BGC each day is supported in developing resiliency against all forms of bullying, and in developing the skills to be active participants in its prevention.

Boys and Girls Clubs proudly participates in Pink Shirt Day because it promotes awareness, understanding, and openness about the problem and a shared commitment to a solution. BGC relies heavily on community support to deliver our daily Club programs. Supporting Pink Shirt Day supports everyone who has experienced bullying as well as Boys and Girls Clubs of South Coast BC’s anti-bullying programs.

CKNW Orphans’ Fund: At the CKNW Orphans’ Fund we are committed to enhancing the lives of children with physical, mental and social challenges living in BC Communities. We include children who are bullied under the scope of our work, because these children will need extra support for their development. In 2012, the CKNW Orphans’ Fund will direct funds to the Boys & Girls Clubs of South Coast of BC as a result of Pink Shirt Day and a few more selected charities that are working diligently in the space of anti-bullying, including both prevention and solution.