Have you seen our new Public Service Announcement (PSA) commercial running all across Canada?

It is airing right now and reminds people that as a bystander you can end bullying in 10 seconds by just speaking up. Or as we say, “Make Some Noise Against Bullying!”!

This commercial really captures the essence of Pink Shirt Day when in September 2007  “David Shepherd, Travis Price and their teenage friends organized a high-school protest to wear pink in sympathy with a Grade 9 boy who was being bullied [for wearing a pink shirt]…[They] took a stand against bullying when they protested against the harassment of a new Grade 9 student by distributing pink T-shirts to all the boys in their school.

‘I learned that two people can come up with an idea, run with it, and it can do wonders,’ says Mr. Price, 17, who organized the pink protest. ‘Finally, someone stood up for a weaker kid.’

So Mr. Shepherd and some other headed off to a discount store and bought 50 pink tank tops. They sent out message to schoolmates that night, and the next morning they hauled the shirts to school in a plastic bag.

As they stood in the foyer handing out the shirts, the bullied boy walked in. His face spoke volumes. ‘It looked like a huge weight was lifted off his shoulders,’ Mr. Price recalled.

The bullies were never heard from again.”

What do you think? Share your thoughts in the comments below.